Clash of Clans | Paige Mudd

To promote the Clash of Clans upcoming netflix series, we unleashed it on a new enemy: AI Slop.

We created a browser extension that lets users defeat slop wherever they see it.

Chiefs can deploy troops to wipe slop clean off their browsers.

The more content they destroy, the more gems they earn on the leaderboard.

To promote on mobile sites like Instagram, Clash will encourage Chiefs to tag them in AI Slop.

We'll respond with posts of our own, ridding these platforms of the slop and rewarding Chiefs with IRL bounties.

Made with

Paige Mudd (that's me!): Art Director, Case Study & Ad Archer
Anna Monnett: Art Director, AI Plugin P.E.K.K.A.

Sam Grigsby: Copywriter

Ivana Wade: Strategist

Erin Romness: Creative Brand Manager

AI Usage: A ton of Nano Banana, Kling, Google Veo 3, & Luma for characters in videos & ads. All "AI Slop" was sourced.