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People experience a significant drop-off in unstructured, imaginative play as they step into adulthood. But play doesn't disappear, it waits in the messy, unplanned moments in life. The moments where you have no idea where you're going, only that something might happen. For whatever happens.
Activation
Now in financial districts near you! The Unstructured Playground is scattered throughout cities like New York City, where spaces for play are few and far between. More importantly, they aim to let adults take a break from the strenuous 9-to-5 and live a little.
Images generated with Google AI Studio & Google Gemini.
Team
Paige Mudd, Art Director
Anna monnett, experience designer
sam khan, Copywriter
Katie Dunn, Strategist
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