lifelong learning
institute
The Lifelong Learning Institute [LLI] at James Madison University provides classes, social events, and more for its members. It is primarily for individuals who are over the age of fifty in the Harrisonburg area.
the challenge
Create an advertisement using footage from an interview, conducted by us, to bring in new members over the age of fifty..​
​
A radio and television advertisement that convey the same message in separate forms.
​
​
​
Myself, Art Director
Mira Dover, Copywriter
Katie Benish, Research Strategist
The medium
The Team
.png)
our solution
The Lifelong Learning Institute is the best place to make friends and take classes in adult life. The classes are perfect for people who are new to the area or lifetime residents. It's easy to make a friend for life.
The Interview
We interviewed Jayne Rynar, a member of LLI and the Board of Directors for LLI. Because of this, we were unsure what the direction of our advertisement would take. To prepare for this interview, we created a loose script for the advertisements that followed our central theme and questions that could help guide the interview towards our big idea.
Some questions...
-
Are you from Harrisonburg, Virginia? If not, what made you want to move here?
-
How did you hear about LLI and what made you want to join it?
-
How did you get involved on the Board of Directors for LLI?
-
How did you meet Anna Rose? What made the two of you connect?
-
What activities at LLI are your favorite?
-
How did LLI impact your life and your friendship with Anna Rose?
-
What made you join LLI?
For television
DATE:
​
CLIENT:
​
JOB:
​
TITLE:
​
SFX:
​
​
SCENE ONE:
​
​
SCENE TWO:
​
​
​
SCENE THREE:
​
​
SCENE FOUR:
​
​
​
SCENE FIVE:
​
​
​
SCENE SIX:
3/7/2023
JMU Lifelong Learning Institute
​
TV: 60
Key Frame: 1
Title: Friendships
​
UPLIFTING MUSIC PLAYING.
​
​
[WS] ICE HOUSE WITH BIRDS CHIRPING
[5 SECONDS]. CUT.
​
[CU] PHOTO OF ANNA ROSE AND JAYNE
[20 SECONDS]. CUT.
​
​
​
[MS] JAYNE AT ICE HOUSE
[10 SECONDS]. CUT.
​
​
​
SCENE 3: [WS] WATERCOLOR CLASS
[10 SECONDS]. CUT.
​
​
​
​
[MS] JAYNE AT ICE HOUSE
[10 SECONDS]. CUT.
​
​
​
​
[WS] TITLE CARD
[5 SECONDS]. CUT.
​
VO [JAYNE]:
​
I MET MY BEST FRIEND HERE, YOU KNOW.
​
​
[A DESCRIPTION OF HER FRIEND, ANNA ROSE, AND HOW THEIR FRIENDSHIP HAS GROWN. HOW DID THEY MEET? WHAT ARE THEIR HOBBIES?]
​
[JAYNE CONTINUES TO TALK ABOUT ANNA ROSE, THIS TIME SPEAKING ABOUT ACTIVITIES AT JMU LIFELONG LEARNING INSTITUTE].
​
[JAYNE CONTINUES, THIS TIME SPEAKING ABOUT THE WATERCOLOR CLASS AT LLI THAT ANNA ROSE TEACHES].
​
​
[JAYNE CONTINUES, THIS TIME SPEAKING ABOUT HOW MAKING FRIENDS HAS BEEN IN THE VALLEY, WAS IT EASY? HOW HAS LLI IMPACTED FRIENDSHIPS?]
​
JMU LIFELONG LEARNING INSTITUTE. TAKE CLASSES, MAKE FRIENDS.
For Radio
DATE:
​
CLIENT:
​
JOB:
​
TITLE:
​
SFX:
​
VO [JAYNE]:
3/7/2023
JMU LIFELONG LEARNING INSTITUTE
​
RADIO: 30
​
A FRIEND FOR LIFE
​
UPLIFTING MUSIC PLAYING.
​
I MET MY BEST FRIEND HERE, YOU KNOW.
​
[JAYNE DISCUSSES WHAT IT WAS LIKE BEFORE JOINING LLI, SPECIFICALLY WITH MAKING FRIENDS AND STAYING ACTIVE].
[ENTER ANNA ROSE, WHO SHE MET THROUGH LLI. HOW HAS THEIR FRIENDSHIP GROWN AND WHAT BENEFITS DID THEY SEE FROM LLI?]
JMU LIFELONG LEARNING INSTITUTE. MAKE A FRIEND FOR LIFE.