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PF-Card_PF Long Rescue.png
With New York City's ban of pet stores selling animals, petfinder brings back window shopping with the mta subway. be selfish, you know what animal you want.

Rescue Selfishly.
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Name of Pet

QR Code to their Petfinder page

New yorkers can now "window shop" on the subway, adopting real pets from the station with QR codes on ads & window clings.
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Inspired by bags like these...
every pet seen in this campaign can be adopted on petfinder!💜

Made with

Moss Davis, Copywriter

Emma Rich, Copywriter
Ivana Wade, Strategist

AI Usage: Nano Banana for cardboard cutouts, a little Photoshop/Firefly generative expand.

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