colorblind-Accessible smart fridge
Challenge
Build a campaign for a group that is underrepresented in culture
Contribution
Art Direction
Programs
Adobe Photoshop, After Effects,
Canva, & Garage Band
Team
Paige mudd, Art Director,
Julia DeMarco, strategist
Creative brief
The Product
Smart Fridges: the newest technology is finally in your kitchen. The leading one in the market, Samsung, is more accessible than most. With the rise of competitors, Samsung needs something to set them apart.
our solution
Customization. Users need to be able to customize their fridge to their needs, not just put it in grayscale. To do this, they need our new Colorblind-Assist technology, that saturates colors and makes the screen easier to read.
See it your way!
Instagram Story
What if it were animated?
So Much better!
The advertisement shows how unreadable the average smart fridge is for colorblind individuals, specifically for deuteranopia. Deuteranopia is red-green colorblindness.
​
Art Director & Animator: Paige Mudd
Copywriter: Julia DeMarco
Believe it, or not, the feature actually works!
"Yeah, 'see it now'
is easier to read."
- my brother, David, who has deuteranopia
Music Streaming advertisement
Music streaming is in, radio is out! What better way to reach people than a witty, playful advertisement between the music they love?
Copywriters: Paige Mudd & Julia DeMarco
Cover: Paige Mudd
Mark: Charlie McCommack
Vivian: Sydney Miller