Art Director
Challenge
Reposition Krispy Kreme for as a high-end brand for women
Contribution
Art Direction, videography, Campaign Design, Deck Design
Programs
Adobe Illustrator, Photoshop, Indesign, premiere pro, & after effects
Team: Sweet Tooth Agency
Paige mudd, Art Director
Mackenzie Van Dam, Art Director & Copywriter
Kelli Demkowski, Account Manager & Strategist
Ana Seifert, Creative Brand Manager
Jess petersen, Strategist
It's time to take indulgence to the next level
Television
Krispy Kreme would collaborate with New York Fashion Week to present a show alongside other high-end fashion brands. They would showcase attire from new and upcoming designers. The end result was a new line of Krispy Kreme fashion, and a :30 television commercial.
Art Director & Editor: Paige Mudd
Costume Designer: Paige Mudd
Videographers: Ana Seifert, Jess Petersen, Paige Mudd
Model: Jordan Hundley (@jordanhundley13 on Instagram)
Music by Prod. Joe Gautrey.
EXPERIENTIAL
The most glamorous place in NYC? A public restroom.
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Luckily, our Krispy Kreme Attendant has a box of essentials: makeup, hand sanitizer, chapstick, and whatever else you need to elevate your indulgence.
A demonstration of how the Krispy Kreme restroom attendant would function.
Art Director & Editor: Paige Mudd
Videographer: Mackenzie Van Dam
Businesswoman: Kelli Demkowski
Attendant: Paige Mudd
Question: How do we appeal to the audience in an authentic, high-end way fashion style?
Strategy: Utilize high-end tourist attractions and brands to collaborate with our brand.
Krispy Kreme x Kinky Boots​
Krispy Kreme x Vogue​
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Model: Jordan Hundley
(@jordanhundley13 on Instagram)
Costume Design: Paige Mudd
social media
​Art Director: Kelli Demkowski
Designers & Photographers: Paige Mudd, Mackenzie Van Dam, Ana Seifert, Jess Petersen
Viral Video
Instagram Reels
What is better than racing a man while in high heels? This Krispy Kreme advertisement showcases female empowerment, especially for businesswomen. We looked at some of the most powerful businesswomen, such as Beyoncé, Lady Gaga, and Taylor Swift to create a humorous, strong advertisement.
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Art Director & Editor: Paige Mudd
Videographer: Mackenzie Van Dam
Man Running: Matt McPherson
Businesswoman: Becca Stehle
Music by Taylor Swift "The Man" from the album, Lover
Crumbs?
Check out our casebook!
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Original sketches.
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Mockups.
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Rationales.
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And more!​
Our Casebook!
